When it comes to digital marketing, there’s no way your business can get through without SEO. But if you’re a beginner and have questions like what is SEO, what is the importance of SEO, how SEO is useful for digital marketing, this article will answer all your questions:
SEO stands for Search Engine Optimization. As evident from the name, SEO comprises strategies that allow customers to find your business on search engines, and makes your business rank at the top of different search engines.
In short, using the right SEO strategy can help boost your online presence whenever users hit the search button on Google. When your business ranks higher, you gain more customers, which helps increase sales and revenue.
However, using SEO isn’t as simple as it may sound. It requires using numerous tools and strategies to reap the benefits. Now, let’s look at SEO from the perspective of digital marketing:
Your SEO strategy comprises many different factors, such as the keywords and backlinks used, etc. Let’s understand with a simple example.
Suppose that you run an online business of buying and selling old iPhones. So, you place an ad on your website with the keyword “Old iPhones”. This means that when customers enter this keyword on Google, your website should appear on Google, right?
However, if your website isn’t SEO optimized, it won’t appear on the first few pages of search engines. That’s the reason companies spend around $20,000 or more on SEO and digital marketing on monthly basis to boost their ranking.
Around 14 billion searches take place on a monthly basis and when it comes to making purchases, 80-90% of users rely on reviews and feedbacks. Thus, to achieve your target, you need expert marketing strategies for your website to rank higher in the search engine rankings and gain customer satisfaction.
Furthermore, only 6% of users prefer to go to the second page of Google when searching online, increasing the first page traffic clicks to about 71%. From these figures, you can understand the importance of SEO in digital marketing.
Now, let’s explore some of the benefits of SEO for your digital marketing strategy:
SEO is a core part of digital marketing. With the right tactics and strategies in place, you can convert your website users into loyal and recurring customers. Here’s why SEO plays an essential role in your digital marketing strategy :
SEO isn’t just limited to website ranking. There are many other factors that contribute to the success of an online business and user experience (UX) is one of them. Google prioritizes websites that showcase high-quality content with enhanced user experience.
With good SEO practices in place, you attract more visitors to your website and gain more traffic. This helps spread awareness about your brand and encourages customers to try your products, who are likely to refer your website to their friends and family.
Without SEO, your digital marketing strategy won’t make an impact on your audience because people only trust websites that have more demand. Besides, what’s the point of marketing if it’s not increasing your sales? Thus, SEO ensures that you’re discoverable to your customers at all times.
Websites that take longer to load lose traffic and ultimately accumulate less visits compared to those which are faster. SEO helps reduce your website’s load time so that your content is visible to your customers.
SEO benefits are only attainable when you use the right campaign. Here are some important types of SEO campaigns:
SEO isn’t a one-time process; you need constant efforts to maintain your ranking. Thus, running a successful SEO campaign is very important for maintaining a good online presence and getting more leads for the website
In simple terms, an SEO campaign comprises metrics that are helpful in optimizing your website and improve its overall ranking. A successful SEO campaign includes:
The purpose of keyword research is to help readers find your content easily. Without proper keyword research, you wouldn’t know what exactly customers are looking for, which can lead to reduced traffic.
Backlinks are simple links from other websites in to yours. When it comes to backlinks, relevance and authority is the two most important criteria which determines the quality of the link. The more established the website is and the more relevant its content is for the keywords and topics of your website the more value it has on the search engine results which will favour your rankings.
On-page optimization allows you to check your website’s health. Some common on-page errors include missing titles and meta descriptions, non-optimized links, missing H1, H2 headings and alt-texts, and corrupted anchor texts, to name a few.
Your website content is a crucial factor in attracting or repelling your customers. With good quality content, you can convert viewers into returning customers. SEO-optimized content is error-free, unique, well-researched, contains authentic references, backlinks, and images.
A professional website is error-free and ranks higher on search engine results. A quality website audit highlights unaddressed issues such as broken links, missing texts, images without alt-attributes, and much more.
To conclude, SEO plays a key role in the success of digital marketing strategies. Furthermore, make sure to run a periodic audit of your website content, which is significant for the webpages to appear on the first pages of search engine results.