Take a look at these common questions to clarify any doubt you might have.
In general terms, SEO is the process of optimizing your website so that you can rank higher on search engines results targeted to specify keywords that are relevant for your business. This is commonly referred to as on-page optimization.
There is also the off-page SEO that traditionally focus on acquiring links to your page which is a very important ranking factor.
In our curious world, we see SEO as the process of optimizing your entire online presence and not just your website and links.
We take a holistic approach and focus on different aspects that can directly impact your business, such as your social brand profile branding, your business listings in several directories and local searches which can have a huge impact in your business and ROI.
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Suppose that you run a business of painting houses in Gotham city, and you have a website.
Now imagine someone is looking for a painting company in Gotham city and the first thing he does is search in Google.
He types the search keywords “painting company Gotham” in the search engine and the results show up.
If your website is not SEO optimized for those specific keywords it will not show up on the first page or as in most cases the first 100 results.
The likelihood that the potential customer finds your business and call you are almost zero.
That’s the reason companies spend $20,000 or more on SEO and digital marketing on a monthly basis to boost their ranking.
Around 14 billion searches take place on a monthly basis. Only 6% of users prefer to go to the second page of Google when searching online, increasing the first page traffic clicks to about 71%. From these figures, you can understand the importance of SEO in digital marketing.
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SEO is not a one time task that you do and forget about it. It’s and ongoing process that has to be methodically planned and executed so that the results are durable.
Saying that it takes time is only partially true. Most companies hide behind that sentence to justify the absence of results to their customers.
Although you should not expect to be in the top 3 or 5 of the search engine results immediately, you should however see that you are moving towards that in the first month or two of your SEO program.
Organic search are results shown by a search engine’s algorithm that are not paid. It contrasts with the pay-per-click advertising (PPC) where businesses pay to get their websites listed in the top of the first page of search results.
The main goal of our SEO process is to optimize your content and listings so that you can increase your rankings in the organic search results without spending money on advertising.
Backlinks are simple links from other websites into yours. When it comes to backlinks, relevance and authority is the two most important criteria which determines the quality of the link. The more established the website is and the more relevant its content is for the keywords and topics of your website the more value its links have on the search engine results which will favour your rankings.
The quality of the backlinks are one of the most important factors in the ranking algorithms and will determine the success or failure of an SEO campaign.
Regardless of what you heard before the only important metrics are those that reflect the direct impact on your business and ROI. The three most important metrics for us are ranking, traffic and conversion.
Ranking in the top positions is critical for people to be able to find you.
Once they found you need to be able to direct traffic to your business so that you can increase your prospects base.
However, the most important step in the funnel is for you to be able to convert prospects that actually contact you in to customers by closing deals.
Because we focus on results that matter for your business we coupled our process with powerful lead generation techniques to help you attract more visitors and gain more customers.
Lead generation is the process of attracting and converting visitors and prospects into someone who has interest in your product or service. It allows you to increase your brand awareness, build relationships, generate leads, and ultimately close deals. The higher quality the leads the more change you have into actually convert them in to customers.
We combine powerful lead generation techniques with our process to make sure that the results we produce are relevant and actually helps your business.
Local SEO is the process of optimizing a business listing (Google My Business) and website to a location-specific search result. For example when a user searches for “Cinemas in Lisbon” search engines uses the keywords to return cinemas located in Lisbon. Also, the search engines uses the IP address of the search machine to determine which results and business to show that relevant to that location.
Our process includes doing the necessary optimizations so that you can take advantage of the huge opportunities presented by location-specific searches.
Our team of experts have years of experience with the search engine algorithms testing every aspect to make sure that we are always ahead of the curve when it comes to SEO. We know what works and what doesn’t work and that is why we are able to deliver outstanding results for our customers.
One of the most important factors of SEO are backlinks. Most companies skip this step, or they go for low quality and cheap backlinks that are not relevant to the business niche, which undermines the entire process.
We work with an exclusive network of hundreds of webmasters each month to secure high quality niche relevant backlinks that will improve your website authority. This will allow you to move up in rankings for the valuable keywords for your business.